Vegan in the Hamptons: Barryville General Market
Address | 15 Hill St, Southampton, NY 11968
When you think of the Hamptons, images of pristine beaches, historic inns, and refined farm stands often come to mind. But nestled quietly in this coastal enclave are gems like Barryville General Market, a charming stopover that perfectly balances small-town warmth with big-city gourmet sensibilities. This cute little market is more than just a place to browse artisan goods—it also hosts a great coffee shop and their vegan pastry case is what makes Barryville General Market a must for plant-based and vegan diners.
While Barryville General Store offers a wide array of gourmet goodies—from local jams and curated pantry staples to handmade soaps and vintage kitchenware—what caught our attention during our visit was the dedicated display of vegan baked goods. It’s not every day you walk into a rustic general store and find flaky croissants and elegant pastries that are fully plant-based. That’s why this spot earned its place in our Vegan in the Hamptons guide.
On the day we visited, the vegan pastry case was stocked with a delightful variety: blueberry danishes, chocolate chip muffins, blueberry muffins, and vegan croissants. Each one looked as inviting as the next—beautifully golden and clearly made with care. After a few minutes of indecisive gazing, we settled on two items that spoke to us: the blueberry danish and the vegan croissant.
Let’s start with the blueberry danish. This pastry was a genuine treat. The dough was delicately laminated, offering the kind of light crisp you hope for when biting into any pastry worth its salt (or sugar). The blueberries were fresh and vibrant, giving a tangy-sweet pop in every bite, while the filling wasn’t overly sugary—something we appreciated. Too often, fruit danishes can veer into cloyingly sweet territory, but this one stayed balanced and bright. It felt like the kind of pastry you could enjoy with your morning coffee or as a light afternoon indulgence.
The croissant was equally commendable. Achieving a flaky, buttery texture without butter is a feat, but the pastry chef managed it beautifully. While the croissant didn’t quite have the towering layers of a Parisian classic, it was still crisp on the outside and tender within—a satisfying chew with just the right amount of give. Lightly golden and subtly nutty in flavor, it paired especially well with our drink of choice: iced matcha oatmilk lattes from their coffee bar.
Now let’s talk about that coffee bar, because it deserves its own spotlight. Tucked in the front corner of the store, the coffee setup was simple but thoughtful, clearly curated with quality in mind. The matcha oatmilk latte we ordered was smooth and refreshing, perfectly blended and unsweetened (as ordered).
The service overall was outstanding. Everyone we interacted with was kind, helpful, and genuinely happy to answer questions about the vegan options available. There’s something comforting about being in a space where plant-based customers aren’t an afterthought. Here, it felt like vegan pastries weren’t just tolerated—they were celebrated. It was clear that thought went into every detail, from the pastry prep to the sourcing of plant-based milks and the intentional layout of the shop.
Aside from the baked goods and café, Barryville General is worth exploring for its carefully curated market selection. It’s the kind of place where you can pick up a bottle of organic olive oil, a jar of small-batch chili crisp, or a handmade ceramic mug all in one visit. Everything feels intentional—sourced with integrity and quality, and often from regional producers. It’s this combination of gourmet sensibility and down-to-earth friendliness that makes the store feel like a little treasure tucked away in plain sight.
It’s also a reminder that the Hamptons are evolving. What used to be a harder region to navigate for vegans has increasingly become a haven for conscious, seasonal, plant-based food. Barryville General Store is one of many locations proving that good food doesn’t need to be complicated to be satisfying, and vegan doesn’t mean sacrificing flavor or indulgence. A flaky croissant, a fruity danish, and a cool matcha latte are more than enough proof of that.
Tips for Visiting Barryville General Store
Go early for the best pastry selection
Don’t skip the coffee bar—their matcha and espresso drinks are excellent, and there are multiple plant-based milk options (we recommend the oatmilk).
Explore the rest of the store for vegan-friendly snacks, pantry items, and kitchen essentials.
Grab your pastries to-go and enjoy them on a nearby bench or take them with you on a coastal drive—it’s the perfect road trip fuel.
Whether you’re a local, a weekender, or just passing through, Barryville General Market is one of those delightful Hamptons stops where simplicity meets charm. It proves that being vegan in the Hamptons doesn’t mean giving up the small joys—like flaky pastries and a great cup of coffee. In fact, thanks to places like this, it’s easier than ever to enjoy them.
Add this one to your plant-based itinerary—it’s a must-visit.
